FlipSend Journal

Notes on compliant messaging in Australia.

The ACMA SMS Sender ID Register: what it means for your business

From 1 July 2026, branded SMS sender IDs must be registered with the ACMA or they'll show as 'Unverified'. Here's what changed, who it affects, and how to stay compliant.

Compliance · 10 June 2026

The Spam Act 2003 checklist every Australian sender should run

What the Spam Act actually requires of bulk senders, in plain English — consent, identification, and the unsubscribe rules that trip people up.

Data sovereignty

Data sovereignty · 2 June 2026

Data sovereignty isn't a buzzword when you're in healthcare

Why where your contact data is processed matters as much as how it's protected — and what 'Australian-hosted' really means.